Маркетингові дослідження (Свідоцтво про реєстрацію авторського права на твір № 109190)

Abstract

The textbook reveals the essence of marketing research, and also provides a significant number of examples from the practice of conducting and presenting the results of marketing research, and proposes a set of questions, test and calculation tasks that have been tested in a higher educational institution during practical and seminar classes. The textbook provides assistance to students in mastering theoretical knowledge and practical skills in organizing marketing research, and is also aimed at developing in students the ability to independent creative thinking, which will undoubtedly be useful when making decisions in practical activities.