Електронна торгівля - шляхи підвищення культури обслуговування споживачів

Abstract

The article considers the main types of e-commerce and their features. A comparative characteristic of both stationary and virtual stores has been provided. The most complete classification of the forms of e-commerce for the present, according to the authors, has been defined. The approaches by domestic and foreign scientists to the definition of essence of the notion of «electronic commerce» have been generalized and systematized. Analyzing the materials, published in the scientific literature, the authors try to assess the benefits of e-commerce, which would contribute to improving the quality of customer service. Particular attention is paid to the definition of the quality of commercial servicing, as it is the key to successful business.