Цифрові візуальні стереотипи у формуванні споживчих очікувань

Abstract

The digital age has opened up new opportunities to influence audiences, allowing companies, media outlets, and influencers to more effectively communicate visual images that remain the basis of stereotypes. Stereotypes in digital format can have both positive and negative effects, as well as contribute to negative generalizations and unrealistic expectations. Visual images in marketing are often designed to evoke certain emotions or to create an ideal life associated with a product.