Робота з аудиторією в економічній радіожурналістиці: стратегії залучення та утримання уваги

Abstract

The qualification work analyzes the effectiveness of strategies for attracting and retaining audience attention in digital media on economic topics, focusing on demographic indicators and based on network tools for creating a community of loyal supporters in the format of digital fandoms. Based on the results of the study, the conclusions of the implemented scientific research were formulated, an empirical study was conducted, and recommendations were developed for creating fandoms in the Ukrainian-language media space using the example of podcasts on economic topics.