Speech Culture of the Authors of Ukrainian public Cinema in the Aspect of its influential Effectiveness

Abstract

The article is devoted to the problem of determining the influential effectiveness of cases of violation of the norms of the culture of speech of journalists who are the authors of Ukrainian non-fiction films. The essence of the central concepts of the study of “publicist film” and “culture of speech” is objectified; the specifics of the culture of speech of the authors of the Ukrainian journalistic cinema are detailed with the fixation of cases of non-compliance with the norms; their effectiveness was experimentally determined by means of a questionnaire survey and it was found that orthoepic and accentuation flaws are the most inappropriate in speech.