Імідж як основа успішного функціонування підприємства

Abstract

In the article analyzes the approaches to determination of concept of image of enterprise, the process of forming of image and parameters which characterize the state of corporate image of organization is considered, specified principles of forming of image on the different stages of development of enterprise. The concept of image and its influence on the competitiveness of the enterprise are substantiated. The factors influencing the image of the enterprise are analyzed.