Інвестиційна політика підприємства: матриця стейкхолдерів та драйвери розвитку взаємодії

Abstract

Attention is focused on the importance of implementing the model of public-private partnership "society - business - science". Research principles of formation of investment policy of the enterprise on the basis of model "S-B-S" which is supposed to provide optimum conditions of investment of own, borrowed and other kinds of capitals for expansion of assets of object of investment are investigated. In this article the theoretical aspects of the investment policy of the industrial enterprise are considered. Classification signs and conditions of formation of investment policy of the enterprise are investigated, the basic purposes are analyzed, the world practice allocates. It is marked out, that at realization of an effective investment strategy two basic criteria of relevance of investment monetary streams connection of expenses with the future periods and the different size for various variants of decisions. For the purpose of detailing the investment policy the key tasks and content are singled out, which allowed to recreate the hierarchy of stakeholders when implementing the investment policy of the industrial enterprise. Here is the analysis of stakeholders and formation of a matrix of stakeholders, which is expedient to divide into the signs of interest and influence on the investment process: veto players, key players, primary players, secondary players. Determined that the stakeholder matrix analysis is the tool best suited for stakeholder analysis, as it characterises the levels of influence and interest in the investment process while providing an overview of stakeholder architectures. It is noted that the stakeholders' architectonics characterizes the composite hierarchy of relations and complex of interrelations, the system of domination and subordination of various stakeholders from veto players to interest and influence groups, which results in the correlation of all elements. Among the factors of influence the key implementation challenges of the investment policy of the industrial enterprise, such as: political and populist risk, inconsistency between the executive authorities, partners in the development of investment policy documents for industrial development, are highlighted. According to the results of the article it is determined that forming the investment policy of the industrial enterprise through the prism of the matrix of stakeholders it becomes possible to identify the attitude and influence of stakeholders, allows to predict management decisions to ensure the relevance of cash flows from investment activities.